BPALiveWire Partners with Instaread to Expand Audio Content for Readers

BPALiveWire has partnered with Instaread to give readers a easier way to experience BPALiveWire content with high quality audio. Every article published on BPALiveWire can now be listened to using the Instaread Audio Player making it easier for busy professionals to stay informed whether they are commuting, exercising or multitasking.

The collaboration reflects a growing shift in how people consume content. Audiobooks and spoken word audio continue to gain popularity with audiences looking for more flexible ways to read. According to the Audio Publishers Association, 51 percent of U.S. adults have listened to an audiobook, highlighting the rapid growth of audio as a preferred format for consuming information.

The partnership is only the beginning. BPALiveWire and Instaread are already exploring future collaborations that will make the BPA’s books available in audio format, helping BPA authors s reach the growing audience of audiobook listeners.

"We're always looking for ways to meet our audience where they are," said Dee Dee Bass Wilbon, Partner at BPALiveWire. "People don't always have time to sit down and read but they can listen while they're driving, walking or working. This partnership with Instaread lets us deliver our content in a way that fits into everyday life and opens the door to even more opportunities for authors and readers."

By combining BPALiveWire's trusted editorial platform with Instaread's natural sounding audio technology the partnership offers readers greater accessibility, convenience and choice. As demand for audio content continues to grow both organizations are committed to creating new ways for audiences to engage with articles, books and original content wherever they are.