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PERC and Selma Center to Showcase Progress and Challenges on Bloody Sunday’s 60th Anniversary

Writer: BPA LiveWireBPA LiveWire

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Edmund Pettus Bridge, Selma, Ala.
Edmund Pettus Bridge, Selma, Ala.

SELMA, Ala., Feb. 11, 2025 /BPALiveWire/– In less than a month, the nation will commemorate the 60th anniversary of the historic march across the Edmund Pettus Bridge. The Selma Center for Nonviolence, Truth, and Reconciliation, in collaboration with the Partnership for Equitable and Resilient Communities (PERC), is working to produce tangible, positive outcomes in the historic city related to housing, infrastructure and real economic investment. The foundation of PERC’s partnership is driven by the belief that true, sustainable impact in Selma is best achieved when direction comes from Selma’s own leadership, not outside forces.


Launched in 2022, PERC is a venture fund that, at its core, emphasizes a community-centered approach, equipping local leaders with data-informed processes and evidence-based guidance for decision-making.For decades, Selma has stood at the heart of America’s fight for civil rights. Now, through a strategic partnership with PERC, the city is turning that legacy into sustainable economic opportunities, addressing critical issues of housing and infrastructure.PERC has helped Selma pursue more than $350 million in grants to address key needs such as affordable housing, business development, and infrastructure improvements.


Venture fund efforts that provide funding for under-resourced communities like Selma often face long-term sustainability challenges when initial funding runs out. PERC focuses on building the skills and capacity of local leaders so that progress continues long after outside funding is used.“Our partnership with PERC is equipping Selma with tools to help us shape our own future,” said Ainka Sanders Jackson, executive director of the Selma Center for Nonviolence, Truth, and Reconciliation. “It is one thing for investments to be made in a city like Selma; it is game-changing for neighbors to come together to guide the investments and for us to see ourselves in the changes that are being made.  We are laying the foundation for lasting, sustainable growth.”


The 60th anniversary events will highlight Selma’s ongoing efforts to strengthen its economy and infrastructure. The PERC-Selma Center collaboration will host discussions on community-led growth, showcase current projects, and reaffirm the commitment to sustainable progress.


Media Availabilities:The following Selma leaders are available for interviews.


  • Ainka Sanders Jackson - Executive Director, Selma Center for Nonviolence, Truth, and Reconciliation

  • Lydia Chatmon - Director of Programs, Selma Center for Nonviolence, Truth, and Reconciliation


For more information on PERC and the Selma Center’s role in the 60th-anniversary events or to schedule an interview, please contact Deana Bass Williams at dbasswilliams@basspublicaffairs.com or 202-409-3667.


About PERC

PERC (Partnership for Equitable and Resilient Communities) is committed to supporting economic, housing, and infrastructure development in under-resourced communities. By working alongside local leaders, PERC helps ensure that investments create lasting progress driven by the people who know their communities best.


About the Selma Center for Nonviolence, Truth, and Reconciliation

The Selma Center for Nonviolence, Truth, and Reconciliation seeks to build on Selma’s civil rights history by promoting justice, economic opportunity, and sustainable development. Through education, advocacy, and investment, the center works to create a stronger future for Selma.


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